It’s time to play tug of war
Tira&Molla is the new proposal at Bama Pet stand, within the assortment of intelligent toys for pets
They have multiple purposes, they are never just ‘toys’: Bama Pet knows it well. This company has in its DNA intelligent solutions for pets, which on the one hand help to keep the animal in exercise and on the other hand allow it to have fun and keep its mind trained by interacting with human beings. At Zoomark International, the Italian company presents Tira&Molla. Rossella Baiocchi, Responsible Person of Marketing and Communication, explained: ‘It’s a new non-toxic, patented, completely made in Italy toy that floats and bounces. This special tug of war, in addition to awakening dog’s competitive instinct, is important because it requires the active participation of the owner. The play is thus a moment of social gratification because the dog cannot enjoy the push and pull alone, but needs a two or four-legged companion’. The product, designed to resist pulling and chewing, is versatile in its uses; it can be hung, hide small prizes, be pulled into the water. Furthermore, it is also ideal for those dogs showing signs of stress or who spend time alone at home due to their master’s work needs. Tira&Molla completes the Bamapet offer, which includes kennels, bowls, litter boxes, bags, carriers, containers for croquettes. All are made of plastic: ‘In addition, they respond to the needs of animals and their owners in all aspects of their life together, from cleaning to storage, from travel needs to rest and entertainment’.
A Company beside community and pet owners
Elanco is one of the world’s largest animal health and care companies. And it makes itself accessible with advice and support services
Throughout 2023 Elanco signs ‘Basta Una Zampa’ project by For a Smile Onlus, which returns to the Dental School – Molinette in Turin with Dog Pet Therapy meetings supported by the company. Some sessions have already begun in the area dedicated to children with disabilities. From the end of March, twice a month, Lagotto Romagnolo and Golden Retriever dogs accompanied by their I.A.A. (animal-assisted interventions) professional assistants certified by Sorrisi a 4 Zampe (Smiles on 4 Paws), meet the children in the waiting room. This activity is strongly desired by the Dental School, in favour of small patients suffering from psycho-physical problems and even serious disabilities, who are accompanied by the dogs to the dentist’s chair during dentistry sessions. Elanco is one of the world’s largest animal health and care companies. My Pet and Me is Elanco’s reference portal for dog and cat owners: it contains lots of useful advice formulated together with veterinarians and experts for the health, care, well-being, and training of dogs and cats. The portal also hosts specific information on the various Elanco pet care products, such as antiparasitics, nutrition, hygiene, and cleaning. It is the first ever in the Animal Health industry to be awarded the Karma Metrix Energy seal.
A complete offer together with its partnerships
Manufacturer of machinery and systems for high-tech food industry, Handtmann is also a candidate as a strategic partner in the pet food sector
On the occasion of Zoomark International exhibition, Handtmann presents its partnership with Vaess, with which the skills of the two companies merge: the solutions proposed by Handtmann are combined with the high skills of Vaess, Dutch food engineers, specialists in binding and processing. Therefore, the offer is complete: crushing and grinding with Velati systems, mixing of products with Inotec mixer, shaping with Handtmann machinery, calcium-based bath with Vaess technologies, drying thanks to Fessmann products, and finally, packaging on the Multivac line. Handtmann has been engaged, since 1954, in the production of machinery and systems for the high-tech food industry, for packing and portioning, dosing and filling operations. Among the sectors in which the Group is active there is undoubtedly pet food, which justifies this company’s presence at Zoomark fair. In this context, the company is presenting a series of new proposals for the production of food for pets with various partners. For Velati, the Group presents the meat grinders of Thor line, the latest generation of grinders for the medium and large food industry. Velati Thor grinders, made of stainless steel, guarantee high productivity both for processing fresh meat and for chilled and frozen meat, with high standards of safety and hygiene.
For Fessman, smoking, cooking, roasting plants and much more will be presented.
The latest news from Handtmann is the acquisition of Inotec company, with which the Group presents the Handtmann Inotec IG5-iT model at Zoomark. With this cutting-edge machinery it is possible to portion, bind, and separate products stuffed in natural casing, collagen, and artificial casing.
Assortment for Mini sizes from Germany
At Bologna Fair, Happy Dog concentrates its specialization dedicated to small breed dogs, suitable for every stage of the life of the individual subjects
On the occasion of Zoomark International fair, Happy Dog, a German company that produces pet food, presented the novelties of its Mini line dedicated to small dogs. ‘Minis’ have specific nutritional needs, concerning food richer in nutrients ; at the same time, however, the size of the food must be suitable for these dogs, with smaller croquettes and snacks. Furthermore, these products have no added sugars, no colourings, and no preservatives. The Happy Dog Mini line offers foods suitable for every stage of life: for small puppies, in fact, the brand offers Happy Dog Mini Puppy with three different products. Happy Dog fit & vital is the brand’s proposal for a balanced line based on five high quality protein sources (salmon, sea fish, eggs, lamb, and poultry), available for both Mini Adults and Mini Seniors, older small dogs. The balanced variety of proteins allows the support of their immune system and their joints. HappyDog launches, again within Mini universe, NaturCroq, dedicated to dogs who appreciate natural flavours, with raw materials deriving up to 80% from Bavarian farms, from poultry to beef up to the different varieties of cereals with the introduction of local herbs.
Exhibition focused on the offer of antiparasitics
Ceva is pursuing a multi-channel strategy in support of the various brands and communicates in favour of the seasonal adjustment of protection products
Ceva is present at this edition of Zoomark International with its entire range of products and solutions for free sale, which in addition to antiparasitics includes well-known behavioural brands – such as Adaptil and Feliway – gastrointestinal and dermatological products and also the latest novelty, ThunderShirt, the relaxing coat for dogs of all sizes and ages. This company is pursuing a multi-channel strategy in support of the various brands that is based on different activities. Francesca Frigerio, Ceva marketing retail manager, explained: ‘The veterinary channel is followed by a capillary network of sales agents who promote knowledge and updates on our products. In addition, we focus on digital, with a strong presence strategy that includes YouTube, Spotify, and social network campaigns throughout the year. We are also present at the main events aimed at consumer. We propose promotional activities in stores, too, with visibility materials and flyers on the main brands with national coverage’. The common line of the main companies in this market is the disclosure on the importance of using antiparasitics throughout the year and above all against all external parasites: nevertheless, these are still highly seasonal products, whose consumption is concentrated in the period late spring/summer, with particular attention to protection against Leishmaniasis.
The cost of electricity reduces the number of tanks
Eschematteo presents its specific assortment for water treatment and completes the Vitalis feed line
This year Eschematteo is present at Zoomark International to acquire new customers in the uncovered areas and to consolidate its partnership with already acquired customers. Catia Cola, owner of the company, explained: ‘As regards new proposals, we present our lines of products for water treatment, which not all customers know about, and the complete line of Vitalis feeds that we distribute exclusively for Italy. For our part, we expect a stable/slightly increasing trend for 2023, compared to 2022. From 2020 onwards, we have had some years of unexpected vivacity, given that during the lock-down period caused by Covid, the sector recorded significant increases, but at least two negative situations occurred last year’. The first one concerns the cost of electricity: since the first months of 2022, due to the price increases recorded, both retailers and end consumers have had great difficulty maintaining the tanks. ‘We have seen concerns from retailers for the management of their store: to face the extremely negative period with an impact on management costs, which in some cases have more than tripled, many have significantly reduced the number of tanks and consequently their offer. The second negative situation concerns the new extremely restrictive legislation in force since the end of October 2022 concerning exotic animals, in particular for imported marine fish’.
