An oasis for all pets
Vitakraft organizes the stand with specific areas dedicated to the cat, dog, bird, rodent, fish, and reptile worlds. Focus also on accessories
Claudio Sciurpa, Vitakraft CEO, explained: ‘We are now on the eve of Zoomark International, probably the most important event in Europe in 2023 for all operators in the Petfood and Petcare market’. The company awaits visitors in a large stand of over 110 square meters, framed by colourful walls with illuminated blow-ups of men and animals under Vitakraft slogan… It makes visitors happy. Here the top products for all pets will be exhibited: dogs, cats, birds, rodents, fish, and reptiles. A special section will be dedicated to the latest Vitakraft novelties launched on the market, some of which just in Bologna. An entire wall is dedicated to toys and accessories, while two areas on the ground are set up with the new lines of scratching posts and pet comfort products. In the stand there is also the Display Area where specialized retailers can see first-hand the captivating and practical displays that Vitakraft makes available to them. These tools are suitable for livening up the store with an off-the-counter display of new cereal shampoos or Vitakraft’s best-selling snacks. Sciurpa added: ‘We will continue to follow the path of quality and innovation, focusing in particular on the production of Made in Germany super-premium pet food, with products that meet the criteria of greater well-being, natural ingredients, and sustainable production’.
Wood is the protagonist of the story
Mhl proposes Piripù in its assortment, in addition to its pellet proposals in the large-scale distribution channel. It is a product with a high level of sustainability
Among the litters on the market, a particular product is rapidly gaining ground. It was designed by Mhl company, it is called Piripù, and it is the first completely vegetable and natural hygienic litter certified by Enama composed only of sawdust fibres from fir wood, processed in order to guarantee high efficiency in the absorption of liquids and odours. Wood is the protagonist of this story, which began in 2018 with another supporting actor, a frightened cat who, abandoned outside the company, finds shelter and comfort among the shavings. Michela Bruschini, Piripù marketing and brand manager, explained: ‘Hence the idea not to create something that already existed on the market, but to exploit the potential of wood for an ecological litter, as highly performing as those made of silicon or sand’. Piripù is currently present in the traditional channel and in some large-scale distribution brands where Mhl sells pellets. ‘Demand is growing month by month, as the product responds well to a specific market request. In fact, many pet owners are sensitive to the green issue much more than it happened in the past. Their sustainable approach has expanded to include pets, in their various needs and habits. As far as positioning is concerned, Piripù has the performing characteristics of a sand or silicon litter, but remains competitive on price and has a long life’.
Relaunching Made in Italy on all foreign markets
Vbb hopes to meet numerous buyers from abroad, both European and from emerging markets, at Bologna fair
‘To establish a definitive return to normality post-Covid, we expect a good attendance by national operators and the presence of new subjects, testifying to the fact that the sector is always in continuous evolution’. But above all, Vbb hopes for the presence of many buyers from abroad, both from Europe and from emerging markets. ‘We would like Zoomark International to represent a showcase for making our company and our brands known around the world and intercept the ever-strong demand for Made in Italy production’. The company is presenting at Bologna fair a new line of pâtés for dogs filled with vegetables in 150 g trays as well as mousses for cats, also in trays, but weighing 90 g, with fluid fruit or cheese toppings. These two lines satisfy both the eyes and the palate. ‘We are also showing a preview of the new references in sachet, both for dogs and cats, which will be proposed by the end of the year and represent an important completion of the range for the company from the point of view of packaging, to complete the offer with a format that is increasingly in demand by the market’.
Flexibility and short and medium term strategies
Morando continues to feed the assortment evolution process and offers the market increasingly innovative solutions
Again this year, Morando is present at the Zoomark International fair to confirm its position as a player of Made in Italy excellence in pet food. Zoomark represents for the company the most important international showcase for presenting the latest product innovations and increasingly expanding the brand’s presence nationally and worldwide (where it is already present in more than 60 Countries). The occasion will be perfect to dialogue with the main players in the sector, explore new market trends, define new development strategies, find partners and suppliers with whom to feed the evolution process and propose increasingly innovative solutions to the market for the well-being of dogs and cats. Many new proposals are presented at Bologna fair, in line with the latest market trends and with a view to making Morando’s offer ever wider and more varied: the main objective for the company has always been to guarantee final consumers (pets and their owners) made in Italy products of excellence, the result of the continuous research and innovation of its teams, constantly engaged in the development of original recipes. With the aim of animal well-being and environmental protection, for example through products and packaging that are increasingly in line with the principles of eco-sustainability. In support of product innovation there are the strategies for the future, which are based on the analysis of what has happened in recent months and on the probable shift in purchases. The company is currently leveraging on short and medium-term strategies. And it continues to support media and promotional investments in all the channels it oversees.
New product proposals dedicated to retailers and the world of groomers
Yuup proposes at its stand both style and design that have distinguished the brand since 2013. The company is ready to intercept new potential partners
Martina De Gaspari, R&D and Regulatory Affairs director, underlined: ‘It was important for Cosmetica Veneta, this year, to be able to come out on the market with a collection of products such as to compensate for the lack of exposure in previous years’. In fact, after the Covid years that have just passed and the latest edition of Zoomark International, which in November 2021 had a turnout not up to the past editions precisely due to the restrictions still in force in many Countries, the company expect a high interest this year, and a large turnout especially from abroad. ‘We look forward to shaking hands again with all of our already established customers and introducing ourselves to new potential partners’. It was considered essential to invest the effort in the creation of a consistent series of innovative products, designed primarily for the well-being and care of pets, but also to facilitate and help the owners next to them. ‘For the creation of our Yuup! 2023 new product proposal, we have put together a lot of passion, a good dose of scientific research aimed at continuous improvement, a selection of natural raw materials, and cosmetic grade ingredients, a totally new, fanciful and well-finished packaging that can describe all the quality and refinement of the product, finally, the unconditional love for our four-legged friends’. The stand maintains both style and design that have distinguished the brand since the first edition in 2013. ‘As at every fair, we will be launching many new products dedicated to both the world of retailers and groomers’.
Food and accessories for pet-owners and breeders
With Cliffi brand, Chemi-Vit expands its range for dogs and cats and enters segments that were previously less covered
Chemi-Vit has been manufacturing products for pet food and pet care since 1972, with four brands whose purpose is to relate the well-being of human beings to that of their pets. The company has always been present at the Zoomark International fair, a meeting point and a useful showcase for interacting with customers and potential customers, suppliers and exporters. The company offers a wide range of products for pet food, hygiene and accessories, dedicated both to pet owners and professionals in the sector, but also to breeders. On the occasion of Bologna fair, Chemi-Vit presents various products in the segment less covered by the company. Specifically, Cliffi brand products, the historic umbrella brand, with a focus on dogs and cats, are presented at the Bologna fair. Snacks for cats and wet food of the highest level in jars are an absolute novelty. There are also new functional snacks and chews for dogs, characterized by a very playful and fun look that combines the virtuous choice of reusing top quality raw materials. The strength of this new offer is in fact its attention to the environment and sustainability of products and/or packaging.
To bring customers back to the traditional specialized channel
Eagle Italia draws attention to products with better nutritional performance, the competitive basis of specialized pet shops
Zoomark International represents an important opportunity to get to know the entire panorama of products offered by the market. Massimo Bardelli, CEO of Eagle Italia, explained: ‘I believe it will be an important point of observation of the choices of national and international sector operators’. The company continues its collaboration with VaFo for Brit Care, Brit Premium, and Brit Fresh brands, which will present interesting novelties this year, and is also planning the launch of its own commercial brand, Eagle Pet Food, with its all Grain Free formulas, holistic, with ethical ingredients and Green World recyclable bags. ‘Even if the statistics show a growth in the number of subjects (dogs and cats), it is clear to everyone that there has been a transformation in the composition of purchases, which has led to a numerical decrease in medium and large size subjects and an increase concerning subjects of small size. In terms of consumption, this has certainly led to a decrease in the quantity of product consumed. Added to this is a significant loss in the purchasing power of the consumers who have had to make choices in their consumption, turning their attention to cheaper products, abandoning, hopefully temporarily, the certainly more expensive high-end products, even if with better nutritional products, usually found in traditional Specialized Shops’.
The cat-shaped design conquers pet owners
Pet Village celebrates felines as full-fledged members of the house. Coordinated and elegant accessories are proposed to improve the relationship with family cats
Pet Village presents the Catit PIXI range at its stand at Zoomark International. This range is made up of sophisticated cat accessories with a particular feline-shaped design to celebrate them as members of the family. Catit PIXI products are suitable to any type of domestic environment thanks to their cat-shaped design. PIXI Smart range, including fountain, feeder and room ensures that the cat always has fresh water and food available and that it is possible to keep company to it when its owner is away, thanks to the Catit PIXI app to download on owner’s smartphone. Pet Village is a company dedicated exclusively to the pet sector, born in 2000 from an authentic passion and a deep knowledge of both pets and needs of the families who adopt them. At the end of October 2022, a new chapter opened in the more than twenty-year history of the company: Vito Bolognese, Alessandro Costantini and Fabrizio Vitiello, through ‘Pet Project’, acquired, in two distinct and successive phases, 55% of the share capital from outgoing shareholders, coming to hold 100% of the shares of the company. Thus, a new phase of development for the company began. It wants to grow further on the Italian market and enter new segments and foreign markets by focusing on the strength of its brands, Inodorina and Magic Pet, on close collaboration with important international brand partners, on the consolidated relationships with customers, on the know-how of its managers, with over 30 years of experience in the sector.
