Joe Zampetti in the physical channel, the brand owned by Megamark (Selex), and Bauzaar.it in the online channel, the eCommerce on whose experience the birth of the physical channel is based, and which still validly supports it today, expanding its potential beyond the area of Southern Italy. Joe Zampetti is present with 18 stores in Southern Italy, especially in Puglia, and is expanding with their new majority shareholder, Isola dei Tesori. Domenico Gimeli, COO & Co-founder of Bauzaar Srl, commented: ‘Zoomark International is certainly a place where it is possible to leave the world of the physical and virtual store for a moment and let new oxygen and stimuli enter. For us it is a moment for assessing industry trends and which new proposals can be successful on the market. A moment of confrontation with other operators in the sector, but also of personal reflection on one’s own product and communication mix.
For 2023, the focus is on consolidating the two brands, to reach 20 Joe Zampetti stores and improve the service experience, in particular by extending the specialized aquarium and grooming departments. In the online sector, the path undertaken in recent years will continue. It is oriented to offer customers more alternatives in the convenience segment, without sacrificing quality. Domenico Gimeli explained: ‘Our goal is to always introduce products that anticipate future trends and try to interpret animal well-being in an ever more complete way. This year we will commit ourselves even more to supporting our customers, both online and in the physical channel, to lead them towards more conscious consumption and intelligently counter the continuous price increases that we unfortunately suffer from the industry. In this sense, we are organizing ourselves by adopting exclusive product solutions and setting in motion a less massive, but more functional promotional pressure to reward our most loyal customers’.
New product and process solutions
A fundamental role is played by innovation and research, in an increasingly specialized market, where trends are born and burned quickly. Gimeli added: ‘For example, we have experienced a real hype on grain free products, which now seems to be oriented towards low grain formulations. As for pet care, research focuses on the aspect of improving the coexistence of pets with families. In this sense, I believe that both hygiene and toy sectors are the ones where much more can be done in terms of innovation’. Gimeli then underlined how innovation concerns product, but also process, which means implementing new solutions, such as social commerce and live streaming, for a selection of products.
