‘Since Animal One has been on the market, now 24 years, we have seen a great evolution and we are convinced that it is essential to always be ready to adapt one’s offer to the changing trends expressed by the sector’. The role of Zoomark International fair in highlighting innovation is undoubtedly important. Marco Agnello and Silvia Bachis, owners of ‘Animal One’, chain of shops in Milan, explained: ‘Although I have to say that the last two editions of Zoomark have not met our expectations: we have found no special news and the panorama seemed substantially disappointing to us, also because it seemed to us that the offer as a whole was focused on cheap products, which do not meet our commercial philosophy. Having said this, after noting that many companies will be present at this edition of Zoomark, we are decidedly curious and imagine that this year the consistent presence of exhibitors will be matched by a good offer of novelties. We also expect precise indications on market trends from the fair: in fact, we think that an event capable of bringing together so many players of this sector will highlight product segments in an ascending phase. This aspect of the exhibition is essential for those who have to take inspiration regarding the references in which to invest in the near future, as we have’.
Perspectives 2023
The sector is growing. ‘As for market, our spirit is positive. However, we are convinced that attention can never be lowered: the market must be followed and studied, adapting to its constant changes. At the beginning of our career, we would never have thought that the market would evolve in the directions it then took and, in the same way, I believe we cannot make particular predictions about future trends’. However, the expectation is that the market will continue to grow. ‘And, given that we can count on a high-spending clientele, we focus more and more on Italian products; these ranges may cost more, but ensure a high level of quality. This choice also allows us to be more sustainable, given that domestic products do not require the energy consumption imposed by imports’.
The weight of innovation
Today it is essential to propose products characterized by strong innovation, environmentally friendly, and eco-sustainable. It is an extra plus compared to the past. The companies offer sustainable products made with recycled raw materials that enhance the values of the circular economy. Innovation in this sense is an added value that is also highly appreciated by consumers. ‘In this sense, the sustainability of products is increasingly fundamental. It is one of the most important objectives of innovation. This feature is very often evident, but at other times it is achieved and obtained indirectly: this is the case, for example, of accessories made with easily washable materials that allow saving water for their cleaning and sanitizing’.
Sensitivity and communications
The pluses linked to innovation often have to be explained to the consumer, but it is very difficult for the customer not to understand and appreciate them, given the widespread sensitivity about these issues. ‘Of course this is easier, if the cultural level of the clientele is high, a factor that is generally accompanied by an above-average spending possibility. To underline the widespread sensitivity to ecological issues, I remind that today leather items are no longer sought after, while those in nylon are increasingly in demand’.
